A Fresh Look for a New Era

Published on
January 20, 2025

At Parcl, we’ve always focused on simplifying real estate investing and making it accessible to everyone. Today, we’re excited to share something special with you—a new logo that represents our future. This change marks an important milestone in our journey to create a faster, simpler, and smarter way for everyone to access real estate investment opportunities.

Reflecting on Our Progress

As we unveil our new logo, we want to take a moment to celebrate how far we’ve come together:

  • Over 36M square feet transacted across real estate markets—enough to span thousands of real world homes.
  • $4.8 billion in total transactions.
  • Over 880,000 real estate transactions completed.
  • Over 600,000 unique users have trusted Parcl for access to real estate.

These milestones show just how much progress we’ve made, and they’re just the beginning. With our new logo, we’re preparing for even greater things to come!

Why Change the Logo?

Our new logo is more than just a visual update—it’s a symbol of how we’ve evolved and where we’re going. It reflects our commitment to innovation, global reach, and real estate exposure—key elements that set us apart.

The arrow symbolizes progress and movement, representing the drive to make real estate investing faster, simpler, and smarter through new ideas and technologies. The map pin highlights our global ambition, as we strive to make real estate investing accessible to everyone, anywhere.

Together, these elements speak to our mission: to offer you easy access to returns from real estate investment opportunities, whether they appreciate or depreciate, without the high costs, maintenance, or delays traditionally associated with owning and managing property investments.

How Does This Change Impact You?

This new logo is a reflection of our ongoing commitment to improving your experience with Parcl, as we continue to evolve. We are focused on making real estate investing easier, faster, and more accessible. With Parcl, you can enjoy a simpler, more cost-effective investment experience, without the usual burdens of maintenance or long waiting periods. Whether you're looking to enter or exit an investment, Parcl lets you do it in minutes, offering the flexibility and ease that traditional methods can’t match.

What’s Next?

This is an exciting time for Parcl. The new logo reflects our vision of making real estate investing faster, simpler, and smarter. Explore the new look of Parcl today and see how easy it is to get started with real estate exposure that works for you.

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